I enjoy sharing knowledge through conference talks and podcast interviews. Whether it's discussing performance optimization, conversion rate optimization, other technical topics, or podcasting, these platforms allow me to connect with the community and share practical insights from my experience.
WordCamp Netherlands 2023
I talked about how non-CRO people like developers, agency owners, and e-commerce business owners can start using conversion optimization to better understand the needs and anxieties of the people visiting and buying from their websites, and ultimately be able to provide them the experience that is most likely to lead to a conversion and better customer experience.
WordCamp Lisboa 2023
I discussed how to optimize WordPress sites from a front-end perspective, focusing on how users' devices process pages, common challenges, and tools for improvement. I covered optimization techniques, Core Web Vitals, and how to manage performance when dealing with multiple themes and plugins - all while keeping the focus on user experience rather than server-side performance.
Porto WordPress Meetup, November 2022
A talk focused on WordPress front-end performance optimization, tailored for the Porto WordPress community. I shared practical techniques for improving Core Web Vitals, managing performance with multiple themes and plugins, and creating better user experiences through front-end optimizations.
growth-minded SUPERHEROES, December 2024
A deep dive into the essential traits of successful optimization specialists, exploring how humbleness, empathy, and the willingness to fail drive success in CRO and personal growth. We discuss building meaningful connections, mastering critical thinking, and applying experimentation principles beyond just business contexts.
From A to B, July 2024
A candid discussion about identifying fraudulent practices in Conversion Rate Optimization. We explore process-focused methodologies, how to critically evaluate case studies, and why proper research should take precedence over flashy results. This episode provides valuable insights for anyone looking to distinguish legitimate CRO practices from deceptive schemes.