As a web optimization specialist with more than fifteen years of expertise to the digital landscape. My experience spans a diverse range of projects, focusing on web development, performance optimization, technical SEO, and conversion rate optimization (CRO).

I'm currently focused on Web Performance Tools, Inc., where we're developing innovative solutions like Podpacer and Coheseo. I also serve as the Fractional Chief Growth Officer at FOSH and host the No Hacks Podcast.

Throughout my career, I've worked with companies like Instacart, Search Engine Journal, Klarna and Automattic, always focusing on making the web faster and more efficient. I'm also a contributor to WordPress core and part of the WordCamp Porto 2024 organizing team.

I believe in keeping things simple, especially in the long run. Whether it's boosting site speed, improving search rankings, or increasing conversion rates, simplicity is usually the key.